Green Marketing as a Positive Driver Toward Business Sustainability
Vannie Naidoo, Rahul Verma
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement.
Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
年:
2019
出版社:
Business Science Reference
语言:
english
页:
384
ISBN 10:
1522595589
ISBN 13:
9781522595588
系列:
Advances in Marketing, Customer Relationship Management, and E-Services
文件:
EPUB, 5.88 MB
IPFS:
,
english, 2019
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