Strategic Management: Text and Cases

Main
Business & Economics - Management & Leadership
Strategic Management: Text and Cases

Strategic Management: Text and Cases

Name: Strategic Management: Text and Cases
ISBN: 9780077862527

Gregory Dess, G.T. (Tom) Lumpkin, Alan Eisner, Gerry McNamara

0 / 0

0 comments

你有多喜欢这本书？

下载文件的质量如何？

下载该书，以评价其质量

下载文件的质量如何？

Strategic Management: Text and Cases, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

种类:

Business & Economics - Management & Leadership

年:

2013

出版:

出版社:

McGraw-Hill Education

语言:

english

页:

816

ISBN 10: