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Economics of Business Strategy
Dr John Lipczynski, Mr J J Wilson你有多喜欢这本书?
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This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management. The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world.
年:
2003
出版社:
Financial Times Prentice Hall
语言:
english
页:
344
ISBN 10:
0273676253
ISBN 13:
9780273676256
文件:
PDF, 9.68 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2003
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